In addressing consumer demand, Retail Meat New Zealand have introduced an innovation category into the competition for 2018. This category aims to acknowledge diversity amongst consumer needs in an ever-changing environment. Today’s savvy consumer is asking more questions and wanting a lot more from our smallgoods makers and many are stepping up to the challenge to meet these demands, whilst recognising that a product still has to taste good for people to make repeat purchases. We are seeking out these new initiatives in the competition and we want to ensure that the public knows that the retail meat industry is keeping one step ahead of the game. Watch this space!